Every spring, TU’s College of Business and Economics holds its business case competition, “The Associate.” The competition provides real-world experience for eight graduating seniors. Each week, an area company poses a business case to the candidates, who are split into two teams. The two teams present their findings the following week and a candidate is let go each week until the final boardroom session, when “The Associate” is named. The winner of the competition receives a job offer from the presenting company, which presides over the competition and provides judges. This year’s presenting company is 1st Mariner Bank.
Port Deposit, which is a great partner of Towson University, was the first weekly case for this year’s competition. Representatives from the Town, Vicky Rinkerman, Louise Land, and Linda Read, presented their case on February 10. The main objective for the students is to develop marketing ideas for the Town, with particular regard to the Gas House renovation and ecotourism, on a limited budget. The Gas House, if you’ll recall, is being renovated into a visitor’s center, with lab space on the 2nd floor for TU student researchers.
On February 17th, the two student teams presented their findings. Both teams, Team Synergy and Team Eminence, are extremely skilled and had great ideas for Port Deposit. These included ideas like redesigning their website, developing their brand image, utilizing social media, and putting together a Town festival. Both teams also recommended hiring interns from TU to help bring these ideas to fruition.
In the end, only one team could win. Team Synergy was the winning team this week. Even though Team Eminence did not win and a participant had to leave the competition, Port Deposit is going home with a lot of wonderful ideas from BOTH teams for how to attract visitors to the Gas House and the Town in general. We’re excited to see the partnership between TU and Port Deposit continue to develop especially with these fresh new ideas to add to the mix. We’re also eager to see how the rest of the competition goes and which student is eventually named “The Associate!”