We’re excited to welcome Arthur Smith to our team within the Office of Partnerships and Outreach at Towson University. Arthur brings a wealth of marketing, public relations, and graphic design experience. As Digital Marketing Specialist, Arthur will be taking the lead on growing and managing this blog, expanding our reach on social media, and supporting our email marketing. He will also be responsible for providing analysis and implementing new metrics to evaluate the success of our work—this is an area I’m particularly excited about!
“Our Division is filled with such a diverse group of experts from many fields,” Arthur said. “I’m excited to find creative ways to advance our projects, brand, and outreach through our social media outlets.”
Sharyn Grove, Associate Director of the Office of Partnerships and Outreach, is thrilled to have Arthur join the team. “Arthur’s experience building effective social media management and engagement frameworks is impressive and we look forward to seeing our social media footprint grow under his oversight,” she said. “The storytelling our Division does through our blog, Facebook, and Twitter pages is transforming in a very positive, and exciting way.”
Prior to joining Towson University, Arthur served as the Marketing and Media Director for the Columbus Area Arts Council, a regional arts agency located in Columbus, Indiana. He is a graduate of Indiana University with a Bachelor of Arts in Journalism.