Spring 2016 has undoubtedly been busy for Towson University Incubator. We proudly awarded two new Business Plan Competition winners, bid farewell and graduated four student interns, continued supporting our 20+ current member companies, and continued growing the Student Launch Pad. Oh, and we hosted eight workshops over ten weeks to help entrepreneurs and startups expand their knowledge and gain valuable insight into critical business areas. Here’s a recap of our spring 2016 workshop topics.

Workshop TitlePresenterSummary
Startup Exit StrategyRick Kohr, Chief Executive Officer, Evergreen Advisors, LLCWhy should every company have a written exit strategy? Contrary to some beliefs, having an exit strategy is not the final chapter to a business but simply just another process that can greatly impact the success (or failure) of a venture.
Navigating School SystemsJess Gartner, Founder and CEO, AllovueWhat are the challenges of selling your startup to schools? Jess shared her best practices and strategies for selling to schools. Attendees learned exactly how to identify decision makers, which is essential for selling to schools.
Business FinancialsRick Leimbach, Principal and CFO Advisor, Carrollton Partners, LLCHow do you make every dollar count? This 90 minute workshop was essential to all entrepreneurs. Rick covered fundraising strategies, cash management, and financial statement development. Attendees received access to a great financial modeling template to prepare for investors and fundraising.
Market IntelligencePhilippe Duverger, Associate Professor, Towson UniversityWho is your customer? Dr. Duverger gave entrepreneurs a glimpse on how you to effectively define a customer market and target customer needs. This workshop covered conducting market research and market and customer segmentation.
Tech for TeachersJane Neapolitan and Joe Brightman, Towson University Office of Academic InnovationSpecifically geared to startups with EdTech solutions but need validation from teachers. This workshop provided great insight on how to solicit feedback and buy in from teachers and methods for training teachers after implementation of a new technology. Edtech entrepreneurs engaged in a discussion on ways to minimize classroom and learning disruption.
Legal 101 for StartupsOffit KurmanLLC vs Corporation. What are the pros and cons to each structure? Offit Kurman brought a team of 3 lawyers to address intellectual property, legal documents specific to startups, such as partnership agreements, and business incorporation.
Picking the Right Investor & Angel Investors 101Kelly Keenan Trumpbour, Baltimore AngelsTU Incubator mentor and Baltimore Angel, Kelly Keenan Trumpbour, was on hand to answer all the investor and angel questions. Attendees learned who are Angel investors, what do they look for, and how entrepreneurs can better prepare their business to be investor ready. This event was a collaborative effort by Camp Inc.
How to effectively promote your brand through social media and community involvementJonathan Oleisky, President, Kalix CommunicationsJonathan Oleisky, a TU alum, shared his experiences using social media and community involvement to promote and build his business brand. Companies in attendance were selected to have Jonathan build out a promotional action plan for that company. Our entrepreneurs learned valuable ways to improve networking abilities, raise companies’ profiles and have a plan to do it.

We are incredibly appreciative of the support from our presenters and attendees. We greatly enjoyed piloting this workshop series to cover a breadth of business topics and we look forward to offering an improved series in the fall. If you’re seeking additional learning opportunities to launch or grow your business, please check out our website for local upcoming events.

With the TU Incubator, startups have the resources they need for success available at their fingertips. We will continue offering unique learning and networking opportunities, leveraging student and university expertise, and supporting member companies and local entrepreneurs as they grow.